Post by account_disabled on Dec 28, 2023 6:55:40 GMT
In an emotional spot that will air next Sunday at the Super Bowl , Toyota has decided to put Paralympic athlete Jessica Long in the spotlight. The athlete was adopted by an American couple in a Russian orphanage when she was just a baby. The ad, titled "Upstream," describes how Long's future family receives the news that Jessica's legs will unfortunately have to be amputated due to a rare disease. Far from backing down and canceling the girl's adoption, the Paralympic swimmer's mother comes forward with the following hopeful phrase: "It may not be easy, but it will be fascinating.
The athlete's story is woven together through a series of scenes in which Long appears swimming through what seems like a sea of obstacles that fail Phone Number List to stop her at any time. If you do not see the embedded video correctly, click here Signed by the Saatchi & Saatchi agency and directed by Tarsem Singh , the spot concludes by informing the viewer of Toyota's status as proud sponsor of the United States Olympic and Paralympic team. " 'Upstream' emphasizes Toyota's mission to shine a light on athletes like Jessica who work tirelessly every day .
Toyota in North America. "We are so grateful to Jessica and her family for their willingness to allow us to share such a personal part of her story," she adds. Beyond this spot, at the Super Bowl Toyota will also broadcast a 5-second message to raise awareness among viewers about protective measures against the coronavirus. DATA SHEET Advertiser: Toyota Agency: Saatchi & Saatchi LA Director: Tarsem Singh to pursue their passion and inspire people around the world to reach their full potential," explains Lisa Materazzo, vice president of marketing at Toyota.
The athlete's story is woven together through a series of scenes in which Long appears swimming through what seems like a sea of obstacles that fail Phone Number List to stop her at any time. If you do not see the embedded video correctly, click here Signed by the Saatchi & Saatchi agency and directed by Tarsem Singh , the spot concludes by informing the viewer of Toyota's status as proud sponsor of the United States Olympic and Paralympic team. " 'Upstream' emphasizes Toyota's mission to shine a light on athletes like Jessica who work tirelessly every day .
Toyota in North America. "We are so grateful to Jessica and her family for their willingness to allow us to share such a personal part of her story," she adds. Beyond this spot, at the Super Bowl Toyota will also broadcast a 5-second message to raise awareness among viewers about protective measures against the coronavirus. DATA SHEET Advertiser: Toyota Agency: Saatchi & Saatchi LA Director: Tarsem Singh to pursue their passion and inspire people around the world to reach their full potential," explains Lisa Materazzo, vice president of marketing at Toyota.