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Post by account_disabled on Jan 27, 2024 11:22:18 GMT
Unlike marketing qualified leads (MQL) that are based on arbitrary factors (opening an email, downloading technical documentation, and visiting a web page), PQLs are tied specifically to the meaningful value of the product. This makes the sales process easier because the user is not so tied to the final cost. But where did this concept come from and what preceded it? For years, B2B and SaaS companies have relied on marketing qualified leads that theoretically seemed like a good fit for the business. At the same time, the assumptions turned out to be Buy Bulk SMS Service inaccurate, causing sales teams to spend unnecessary time attracting customers who were not going to pay for the product. The focus on PQL has changed the way companies sell their products: most customers are not interested in blatant marketing ploys. It is more important for them to familiarize themselves with the product before making a purchasing decision. The results are impressive: on average only13%MQLs are converted to SQL. Of those who become qualified leads, only 6% end up converting. At the same time, PQL converts 5-6 times more often than MQL. Why does your business need PQL: PQLs represent the ideal customer profile. He does not need to be convinced of the importance of the purchase, because he has already felt the value of the product. Shorter sales cycle. You do not need to take the client through all stages of sales, such as introduction, conveying the value of the product, etc.
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